JOE BONAMASSA
Description
One of my proudest moments during my time in working with Joe Bonamassa was being lead in developing the rebranding of Joe and his merchandise. To this day my design of the Joe Bonamassa signature logo is still used and can be seen on almost every piece of merchandise including his signature guitars. From billboards to guitar pick tins all over the globe.
While working for Joe Bonamassa, I established an agreement with Gibson guitars which allowed us to develop this never before made keychain emulating the custom truss rod cover legendary to the Gibson brand. At this point in time no other sponserd artist had been permitted to use this design. In tandem with our manufacturer I was able to design an exact replica of this keychain that also took in to account any shrinkage during manufacturing. This was created as a very exclusive run and was offered for a limited time. Selling out in less than a day. test
One of my other roles at J&R Adventures involved managing an international street team that traversed the globe andinvolved over 6500 die hard fans who I spoke to on a regular basis. These individuals were an important reason for the rise and growth of JB as an international artist.
Because of this i was interviewd on several different occasions due in part to my impact within the JB community and the music industry as a whole. Many of my strategies were never used in the music industry before and soon became a staple for artists.
You can read one interview here!
Out of all the amazing opportunities I had while working for Joe Bonamassa, I can say my favorite part was finding ways to collaborate with non-profit organizations including ones such as Surfers for Autism which a fan donated a custom made surfboard that included an image of Joe. We were able to get his autograph and help raise money for a great cause.