Year: 2009 – 2012
Categories: Merchandise Design, CRM, Tour Marketing and Booking, Google Ads, Social Media, New Market Development, Content Creation, Branding Strategy
Highlights
One of my proudest moments during my time in working with Joe Bonamassa was being lead in developing the rebranding of Joe and his merchandise. To this day my design of the Joe Bonamassa signature logo is still used and can be seen on almost every piece of merchandise including his signature guitars. From billboards to guitar pick tins all over the globe.
While working for Joe Bonamassa, I established an agreement with Gibson guitars which allowed us to develop this never before made keychain emulating the custom truss rod cover legendary to the Gibson brand. At this point in time no other sponserd artist had been permitted to use this design. In tandem with our manufacturer I was able to design an exact replica of this keychain that also took in to account any shrinkage during manufacturing. This was created as a very exclusive run and was offered for a limited time. Selling out in less than a day.
